Internet Marketing

Internet Marketing

Think about this way:  You are trying to attract the average Internet user to your site, in the hopes that they will then like what they see and either purchase goods or services from you or one of your affiliates, or at least click on your ads and you can make a few cents.  Unless you have a very technical or specific niche, then you have to keep in mind the profile of the average Internet user.  Internet marketing optimization means that you take into consideration who your visitors will be and how they will find your site.  What they encounter when they arrive at your site is a critical variable that helps decide whether or not they stay.

What does this mean for you?  Well, nearly everyone uses the Internet today in some capacity.  Your Internet marketing campaign should try to target your audience carefully.  This is a huge business—people are using the Internet not only for their entertainment and communication, but also to find goods and services.  Fewer people are interested in commuting to shop, since it’s so easy online.

Focus your Internet marketing optimization on using good keywords and interesting, high quality content.  Advertise and get links from places where your target audience is likely to be—relevant blogs, forums and social networking sites.  Don’t spend your time advertising randomly!  Give your visitors something interesting that helps satisfy the social piece they are looking for; more often than not, Internet users are likely to stay on your site if they feel welcomed.  Don’t talk over their heads, keep it simple and user-friendly!

Every now and then I’m still asked the question; “Is it worth it anymore to submit articles to article directories?”  My answer is still always “Yes!”  Here’s why; every now and then I will do a search for something and find that the number four listing is actually an article written and submitted to an article directory.  This can provide some traffic to your site for a particular keyword phrase.  Now imagine writing a separate article for every keyword phrase variation you can think of.  Most likely you would rank in the top five for those phrases also, and pick up additional web traffic.

Not only can the directories provide some traffic to your sites, they can also give you a valuable link back to your site by utilizing the resource box at the end of your article.  I’ve actually found a really good post that your should read in order to write a successful resource box.  You can find it here mgwaycorp.  This resource box makes the reader want to click through to your site.

Now not all article directories are created equally, in fact, Ezine Articles has the most prominence and respect from Google, although there are a few other powerhouses as well.  Here are my top five directories to submit articles to:

So when someone asks you if it’s still worth it to submit articles to article directories, tell them as long as articles are still ranking high in the search engines, the answer is yes.

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